ACTIVATE: World Citizen Motion

LOS ANGELES, California — Hugh Jackman, Usher, Uzo Aduba, Pharrell Williams and a number of other different celebrities are again within the highlight this week on account of a Nationwide Geographic marketing campaign. In partnership with Procter & Gamble, Nationwide Geographic is releasing a six-part documentary collection referred to as ACTIVATE: World Citizen Motion. The collection showcases the work being accomplished by these celebrities world wide for the motion, which is devoted to eradicating excessive poverty by 2030 via advocacy, activism and consciousness.

The principle aim and energy of ACTIVATE: World Citizen Motion is to be a part of the dedication to assist obtain the United Nations’ Sustainable Improvement Objectives (SDGs). SDGs are a set of 17 targets agreed upon by 193 international locations with a purpose to battle world poverty. A few of these targets embrace zero starvation, high quality training, gender equality, inexpensive and clear power, sustainable cities and local weather motion. By working with world leaders, World Citizen has made an enormous affect on political accountability. By working with well-known celebrities, they can mobilize and unfold consciousness on a a lot bigger scale.

Episode 1 Breakdown

The primary episode, launched on Thursday, September 5, targeted on the efforts of eradicating poverty. It highlighted Becky G’s consciousness and activism. Becky G traveled to Mexico to assist women-owned companies. She wished to shift the main focus to girls empowerment in international locations the place most ladies by no means make it previous a first-grade training. It additionally targeted on the work and mobilization of Hugh Jackman.

Jackman has been an outspoken supporter of the battle towards world poverty for a number of years. He based the Laughing Man Espresso Firm with a purpose to work with farmers in impoverished nations. Working with World Citizen, he helped the group host a pageant in Central Park, New York, to deliver collectively celebrities, world leaders and well-known activists from world wide with a purpose to carry out and promote the motion’s mission and unfold consciousness.

Upcoming Episodes

Though the primary episode emphasised basic efforts to finish poverty, every of the next 5 episodes has a special particular concentrate on areas the place ACTIVATE: World Citizen Motion is making an affect.

  • Episode two: Widespread and Usher will check out how ending the money bail system in New York could have constructive results on numerous communities and can discover options to an typically unjust system. It would additionally check out racial prejudices inside the justice system and the way it impacts folks of various ethnic and financial backgrounds.
  • Episode three: actress Rachel Brosnahan will journey to Peru and can check out how humanitarian organizations are working to offer training in international locations ravaged by pure disasters, financial instability and struggle. Brosnahan and World Citizen may also urge the U.S., U.Ok. and Irish governments to pledge thousands and thousands of {dollars} to Training Can’t Wait which is a worldwide fund for offering training throughout crises. 
  • Episode 4: The main target will probably be on conserving ladies at school after they attain puberty in addition to offering female merchandise needed for ladies rising into maturity. Gayle King and Bonang Matheba work to encourage the South African authorities to commit $58 million in the direction of ending poverty associated to feminine puberty. Priyanka Chopra Jonas will work to rally folks and governments with a purpose to finish academic disruptions for younger ladies. 
  • Episode 5: Utilizing a special strategy, this episode will concentrate on the affect that local weather change and air pollution have had on numerous components of the world. Pharrell Williams will assist urge governments, firms and people to seek out various options to present waste efforts and Darren Criss will journey to the Philippines to take a first-hand take a look at how lives are affected by this sort of waste. 
  • Episode six: The ultimate episode companions with Uzo Aduba to deliver consciousness to the thousands and thousands of individuals in Nigeria who lack clear water and provides. Aduba and World Citizen will try to rally 1000’s of residents to name on their leaders to make a change and supply assist. The hope is to persuade governors to make use of state funds to assist eradicate contaminated water and associated issues.


ACTIVATE: World Citizen Motion is conserving it fascinating and entertaining whereas nonetheless presenting info and details about poverty and people in want. Seeing acquainted and admired folks communicate up about one thing they’re captivated with might help viewers connect with the problems and generate curiosity within the World Citizen Motion. As a result of its affect and the domino impact it has had, billions of {dollars} have been spent to assist eradicate world poverty, and thousands and thousands of individuals have already been helped. The World Citizen Motion is effectively on its strategy to reaching its aim of eradicating poverty by 2030.

– Jessica Winarski
Picture: Unsplash

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