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ReelFruit is Offering Employment Alternatives in Nigeria

SEATTLE, Washington — Unemployment in Nigeria reached an all-time excessive in July 2018 with an unemployment price of 23 % – a monumental leap from the 13.9 % unemployment price in July 2016. In response to this alarming enhance, many are asking what has occurred prior to now few years to trigger such a loss in job safety. One entrepreneur discovered a solution within the nation’s negligence of agriculture. Agriculture, she observed, was an untapped marketable supply for the economic system that many Nigerians had beforehand been ignoring. She determined to vary that perspective with the founding of her snack firm, ReelFruit.

“I noticed that there was an unemployment disaster in Nigeria. There are lots of younger, proficient Nigerians who don’t have the chance to get respectable and significant work. I consider it’s firms like Reelfruit which are shifting Nigeria ahead when it comes to creating jobs, shopping for uncooked supplies from smallholder farmers, decreasing unemployment and, most significantly, decreasing poverty.” –Affiong Williams, founding father of ReelFruit

What’s ReelFruit?

ReelFruit is a snack firm positioned in Nigeria that processes, packages and distributes quite a lot of dried fruits and nuts, together with mangoes, pineapples, bananas, coconuts and cashew nuts. Since ReelFruit’s manufacturing unit relies in Nigeria, it’s offering job alternatives for Nigerian producers. ReelFruit additionally solely obtains its fruits from Nigerian farmers, which boosts Nigerian agriculture by offering a constant demand for his or her produce.

The corporate acquired its begin within the metropolis of Lekki, the place the Prince Ebeano Grocery store was the primary store to shelve their merchandise. Since then, the corporate has expanded its vary tremendously. Right this moment, ReelFruit is bought in additional than 250 shops all through Nigeria and served in native and worldwide airways, faculties, motels and eating places.

In fact, nobody succeeds alone. Affiong Williams and her workforce at ReelFruit have been capable of afford their enlargement after successful a USAID-sponsored monetary prize awarded to feminine entrepreneurs who’ve aspirations of bettering meals safety and high quality of their creating house international locations.

USAID and Feed the Future

Feed the Future is a department of USAID that “coordinates actions and help throughout a set of aligned international locations and on the regional stage in Asia, Central America, and East, Southern and West Africa to enhance meals safety and diet.” Feed the Future additionally awards an “accelerating girls entrepreneurs” prize that connects feminine innovators to traders in order that they will proceed to broaden their companies.

Since 2014, this program has helped greater than 400,000 women-owned and operated companies achieve entry to financing. Affiong was elated to win the prize for ReelFruit, stating that “I knew that the companies we might get would actually be instrumental in serving to us get to the subsequent stage.” ReelFruit’s girls led firm is now creating jobs and sustainability in Nigeria.

The partnership between ReelFruit and Feed the Future simply goes to indicate how worldwide traders may help formidable innovators enhance their very own communities and economies whereas creating one thing helpful for the entire world. Affiong hopes to sometime promote her merchandise on a worldwide stage and set a precedent for “Made-in-Nigeria” manufacturers.

– Haley Hiday

Photograph: Flickr

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